InGeoClouds Web Analytics

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Content:

How to connect to to Web Analytics tool

Piwik interface overview

Selecting a period

Piwik reports

Dashboard and modules

How to interpret a report

How to connect to Web Analytics tool:

URL : https://analytics.ingeoclouds.eu

User/Password

ask InGeoCloudS support team: [email protected]

Piwik interface overview

There are three things to know:

  1. The main menu is framed in green.
  2. Selector site is marked in blue. Piwik can provide data for more than one site at a time. If you have multiple sites, you can switch from one to the other here.
  3. The top bar is framed in red. Here, you can change the language and access to advanced configuration. If you monitor multiple sites, for example, the link "All websites" will provide an overview of all sites on a single page.

The rest of the page is only content ("Dashboard").

Selecting a period

By default, Piwik shows data for yesterday. You can click the calendar and select another date to see the reports. Piwik support reports by day, week, month, year or custom period.

Example of a custom period:

You may change the default period in the user settings.

Piwik reports

Here is an example of a standard report:

Here's what these icons mean :
  • View the main metric module tabular,
  • Display a table with more metrics,
  • Display objectives[1] associated with this metric (If you use objectives),
  • Display a histogram ( most of the time , move the mouse over this icon offers other types of graphics such as a pie chart or a tag cloud ),
  • Export data,
  • Save chart as image,
  • Configure the report data. Some reports can be "flattened " or lines corresponding to too little often visits deleted.

There is no risk to experiment and play with these options. You can return to the original appearance by clicking on the corresponding icon. Passing the mouse over one of these icons lets explaination appear.

Dashboard and modules

You can add other modules to the dashboard to make sure it displays your most important metrics. Click the "Add a Widget " link to get a list of categories. Hover over a category and you will get a list of available modules. There are more than 30 in total.

Click on the module name to add to the dashboard. By default, each new modules appear in the top left of the dashboard.

It is possible to move the modules using drag and drop by clicking on the title bar of the modules.

How to interpret a report

To read a report is not limited to a number of visitors in a given period. Several concepts are taken into account to correctly analyze the behavior of the target audience, and draw conclusions.

Commitment

The commitment includes several important concepts such as return visits[2], average duration of visits and bounce rate [3]. You can view this data in the Visitors menu and Commitment .

Input and output pages

An entry page is a page of the site on which a visitor arrives. Most often for direct visits, entry page will be the home page of the site.
The output page is the last page a visitor viewed before leaving the site.
To see the input and output, on the Actions menu, see Entry pages Exit pages and pages.
For input pages, Piwik shows the number of input and rebound page. To exit pages , Piwik shows the number of unique views and the rate of output per page.

The origin of the trafic

Traffic on the site is divided into two major categories:

Direct traffic : These are spontaneous visits , typically the user has entered the website address has a favorite. In 99 % of cases, direct traffic consists of repeat visitors to the site. Ideally , direct traffic arrives on the home page and generates a low bounce rate . This is a good indicator for what percentage of the audience was loyal.

The referrer traffic : It is divided into four main subcategories

  • Social Networking: The referent traffic generated by social networks (links to a specific page on facebook, twitter , reddit etc ...)
  • Bots: Traffic from referring search engines ( Google searches , Bing, etc ...)
  • Advertising (sponsored research, campaigns, etc ...)
  • The rest : The referrer traffic whose origin fit into any other category ( links to a discussion forum , a blog, an article , etc. ... )

Most of the time , the referent traffic will be one that brings new visitors , which can potentially be loyal and return themselves .
The referrer traffic generates an average rate higher bounce and a long lower than direct traffic visit.
To see the origin of the traffic in Piwik, then look in the Referrers Overview menu.


[1] The goals are goals that we will fix it. They may be related to visitor behavior such as creating a user account or performance thresholds as reach n unique visitors in the month.

[2] The visitors have already visited the site.

[3] A visit to "bounce" features a visitor sees only one page before leaving the site, bounce rate measures the percentage of visitors who have not visited more than one page on the site.